Google Analytics

Add Google Analytics Tracking To Your Newsletters

Automatically add the Google Analytics UTM parameters to newsletters' links to track campaign, source and medium.

The Newsletter Plugin integration for Google Analytics

Google Analytics addon enables the GA campaign tracking by adding the GA tracking parameters to all links in your newsletter. You can pair your paid links campaign with your mail marketing campaign.

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  • Single newsletter settings

    The tracking parameters (campaign, source, medium, …) can be set per newsletter with fixed values or placeholders.

  • Works with Automated

    Automatically generated newsletters by Automated can be enabled for GA tracking, using placeholders to differentiate every single newsletter.

  • Side by side with standard tracking

    Newsletter standard tracking can work alongside GA tracking: they will both keep functioning and collecting data.

  • External domain option

    Tracking can be applied to links to external domains as well.