Stefano This parameter (you can find it for each newsletter in the Reports Analytics panel, there is a premium version too) measures how many subscribers click on an email after they opened it. We used to call it “reactivity”, but technically it is called “CTOR” (Click to Open Rate). Although it is often put aside, this … Read more
With a mail marketing system in your blog, you may need to create different landing page with different subscriptions. An example is when your blog offers two main kind of contents and you’re promoting both in different ways and with different landing pages. Newsletter offers the ability to add subscription form in any post or … Read more
You may need to import a list of new contacts and later ask them to confirm they want to receive your communications. That is a very easy task which can be implmented in few clicks. First, import your new contacts using the standard import feature or the Advanced Import addon. Be sure to: select a … Read more
How can I productively setup the Automated Extension on a magazine blog? If your blog is a multi topic magazine, with distinct categories (for example sport, gossip, life style and so on) the best way to answer this question is to ask another question: what my readers expect to have from the newsletter service on my blog? … Read more
You know it: offering a subscription asking 20 different profile fields does not work. Every subscription form should be limited to name, email and a limited number of options the user can select with a click or a tap. But what about if you want to collect more informations? If what you need is something you really … Read more
Under GDPR, data retention is a critical requirement. It mandates that you define and communicate exactly how long personal data is stored before being permanently deleted once it is no longer necessary. Defining a specific “obsolescence time” can be challenging, as it depends entirely on your business model and the relationship between you and your … Read more
With Newsletter it’s possible to add a subscription form for your newsletter service on external sites. To perform this operation, you just need to copy and paste a bit of HTML code. If you have some HTML and CSS skills, you can personalize the design and style of your form. Lets start! The first step … Read more