Adding Attachments to Newsletters

Quick answer: the Newsletter plugin does not support adding attachments included in your newsletters. We suggest adding a button (CTA – Call to Action) with a link to the file you want to provide to your subscribers storing it in your media library. Reasons Even digital things have weight. If a newsletter can be compared … Read more

Reactivity or CTOR: What It Is and Why It Is So Important

This parameter (you can find it for each newsletter in the Reports Analytics panel, there is a premium version too) measures how many subscribers click on an email after they opened it. We used to call it “reactivity”, but technically it is called “CTOR” (Click to Open Rate). Although it is often put aside, this … Read more