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This page has been updated for Autoresponder 1.1.5. It could not be immediately available to everyone. Allow 2 weeks to have the update notice appear in your blog.
With Autoresponder Addon, you can create one or more message series which are sent to subscribers with configured delays and run in autopilot. An autoresponder is also known as follow up or mail automation.
Each autoresponder series is linked to a list. When a subscriber enters that list (after subscription, changing his profile, by retargeting, by product purchased and so on) the autoresponder starts a process for that subscriber and sends him all the messages with set delays. It usually happens within 5 minutes.
Just an example. You have the list “Lessons to be a smarter online shopper” and you configure your subscription process to add all new subscribers to that list. You then have an autoresponder configured with 5 messages to be delivered in sequence every 7 days which is connected to the said list.
When a reader subscribes he starts to receive your five lessons, one per week. Of course if the subscriber editing his subscription profile, remove himself from the list “Lessons to be a smarter online shopper”, the series of messages will stop.
There’re many situations where you want to start a message series: when a customer buys a specific product, when the reader subscribes using a specific form, when a user register to your site and so on. We’ll se some cases later.
The configuration is divided in few parts. The general options are about the associated list, the autoresponder name and if it is enabled or not. Then there are the messages. Every message is composed of a subject, a message body and a delay. The theme configuration is the skin you give to every message of your series. The statistics panel let you access to some aggregated data about the whole autoresponder (for example how many subscriber are in every step).
The autoresponder can be enabled or disabled. When disables it is actually only suspended and when enabled again the delivery process restarts from the last saved point. Of course, if a subscriber should have received a message when the autoresponder was disabled, that message will be sent as soon as the autoresponder is enabled again.
The autoresponder name is only for internal use, only you will see that title.
The associated list identifies the subscribers which are targeted by this autoresponder. When a subscriber for the first time enters the list, the autoresponder starts the email series. Periodically the Autoresponder checks if there are new subscribers in the list and process them. So if you’re importing contacts in a list connected to an autoresponders, shortly they will be processed and attached to the message series. This usually happens within an hour.
Only subscribers which are confirmed are processed. If a subscriber looses its confirmed condition all message series he’s subscribe to are definitively blocked. That may change in the future or move to different behaviors.
If a subscriber is removed from the list, the series is definitively blocked for him.
In test mode nothing is send automatically. You can trigger the internal engine and on each run every subscriber is processed and moved forward by 1 step. It is useful ONLY to test or debug.
Messages and steps
An autoresponder is composed of a set of messages, which are even called steps. When a subscriber is linked, it starts on step 1 which means it will receive the first message after the configured delay. A subscriber on step 1 has not yet received the first message, it is just waiting for it.
Since version 1.1.5.
There are two ways to create your series: using the old theme based system or the composer. The latter is now the default.
Using the composer, each message is fully edited separately from each other. You can drag into the message dynamic block (like the latest posts) and they will be regenerated at the delivery time. So they’ll look always fresh – even if that is not the main purpose of Autoresponder. For recurring messages to deliver the blog new contents you should use the more powerful Automated addon.
If you use the old theme based system, you have a theme which behaves as a “frame” for each sent message and every message represent only the “body” of the email. Even if that grants a quick way to change the layout of all emails in a series, it’s usually rather complicated to deeply customize the emails.
The statistics tab gives an overview of an autoresponder and its subscribers status. The panel lists how many active subscribers are waiting on specific step for that message. It lists how many subscriber exited from the autoresponder (due to removal from the linked list).
Of course subscribers which loose the confirmed status (because the move to bounced, cancelled and so on) exit the autoresponder sequence.
If a subscribers which are still confirmed but no more in the autoresponder associated list blocks the sequence and are considered an abandon.
Each message is treated as a regular newsletter so the opens and clicks are tracked as usual.
Late messages warning
Since version 1.1.5.
If you get this warning on top of the main Autoresponder administration page, it means you have more messages ready to send than the delivery capacity of you system. That depends on the speed you set on Newsletter main settings.
Once the speed is raised up, let the system works to flush the queue: until then the message will be displayed.
This warning could be temporary and is displayed only if there is a delay of more than some hours. If you have an important number of emails all going out together, it is acceptable to have a delay in the email series larger than the one set between each single message.
Note: if you set the delay between messages of few hours and you have a low sending capacity and an important number of subscribers you can experience larger delays. That is not a bug or a malfunctioning of Newsletter, you need to set the speed higher. If the provider doesn’t allow you more sending capacity, you need to switch to a professional delivery service.
Conversion from old theme to composer
Right now there is no way to convert a series based on the classic theme system to the new composer.