It’s a everyday problem: the number of subscribers increase, some lists become obsolete, new ones are created. The risk is to end up with a messed up subscriber database. The Newsletter plugin offers few massive tools to clean up and reorganize subscribers. Let’s see some examples of actions you can take. Some tools requires the … Read more
We’re receiving many requests to get instructions about asking again a confirmation to all subscribers collected with the Newsletter plugin, believing the GPDR is demanding this steps to be compliant. Actually there is no need to stress all your subscribers with such a request. If they’re subscribed and they didn’t use the unsubscribe link you … Read more
If you have a list of subscribers ready to be imported but you don’t have a consent, you can use Newsletter to get it. Of course, and first of all, you need to be sure laws let you to proceed in this way. The import is rather immediate: you can use the import tool available in … Read more
The GDPR states clearly that: “Consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject’s agreement to the processing of personal data relating to him or her, such as by a written statement, including by electronic means, or an oral statement.” What does … Read more
This parameter (you can find it for each newsletter in the Reports Analytics panel, there is a premium version too) measures how many subscribers click on an email after they opened it. We used to call it “reactivity”, but technically it is called “CTOR” (Click to Open Rate). Although it is often put aside, this … Read more
With a mail marketing system in your blog, you may need to create different landing page with different subscriptions. An example is when your blog offers two main kind of contents and you’re promoting both in different ways and with different landing pages. Newsletter offers the ability to add subscription form in any post or … Read more
You may need to import a list of new contacts and later ask them to confirm they want to receive your communications. That is a very easy task which can be implmented in few clicks. First, import your new contacts using the standard import feature or the Advanced Import addon. Be sure to: select a … Read more
How can I productively setup the Automated Extension on a magazine blog? If your blog is a multi topic magazine, with distinct categories (for example sport, gossip, life style and so on) the best way to answer this question is to ask another question: what my readers expect to have from the newsletter service on my blog? … Read more
You know it: offering a subscription asking 20 different profile fields does not work. Every subscription form should be limited to name, email and a limited number of options the user can select with a click or a tap. But what about if you want to collect more informations? If what you need is something you really … Read more
A new aspect covered by GDPR is the data retention period. GDPR asks to decide and communicate how much time the personal data is kept before being totally deleted because no more useful. Defining an obsolescence time is not easy and it’s strictly related to the business and the relation between the customer and the supplier. … Read more