Newsletter Targeting

Every time you create a newsletter you can select few targeting options to address your message to selected audience. Most of the targeting options are ready to use in the free Newsletter plugin, some other can be added by our professional extensions (like the geolocation targeting by country and region).

Approximate number of selected subscribers

The panel shows a number representing the selected subscribers. You should always save the newsletter to have this number update to reflect your filter.

This number is only approximated since new subscriber can be added to the database before you send the newsletter, ot the subscribers can change their profile (lists, gender, …).

Other approximations can be due to extensions or plugin changing the final number of subscriber selected with more complex filters that are applied on the fly while the newsletter is sent. Anyway at the delivery end the final number of contacted subscriber is stored and reported.


The lists targeting lets you to select to which list or combination of lists you want to send the message. You can even select some logic operators to create complex selection patterns. Here we explore few of them.

Target everyone

As simple as doing nothing. Just don’t select anything and it means “contact all my subscribers”.

Target a single list

This is the simplest targeting possible, just select a single list and only the subscribers in that list will be contacted.

Target more than a list

Here you can use a logic operator: would you target every subscriber which is in all the selected lists or in at least one of the selected lists?

A couple of examples to better explain the two alternatives.

You’re sending an invitation to an event where there’ll be few presentations of new sport and outdoor products.  And you have two lists of people interested in sport and outdoor topic. To correctly target your subscribers you’ll select to send the newsletter to both the lists and as logic operator “subscriber should be in at least one of the selected lists”.

Of course, subscribers in both lists will receive only one message!

As second example, you have an “Cannot miss offers” list and two other lists for “French reading friends” and “English reading friends”. In this case, to send a newsletter written in French, you’ll select the “Cannot miss offers” and “French reading friends” with logic operator “Subscriber with all selected lists active”.

Targeting subscriber without a list

This is very useful to promote a new list you created. You added a new category in your catalog, for example “fishing” and you want to have a specific list with subscriber interested in fishing.

To grow that list you can send one or more invitation to join it to all your subscribers not already in that list. The best way is to send a message with a link to their profile (use the tag {profile_url}) in great evidence where they can select to add that topic to their own profile.

As for the previous example, you can select if the targeted subscriber must be out of at least one of the selected lists or out of all the selected lists.

Target WordPress users

Note: you need to install the free Wp Users integration to link WP users to newsletter subscriptions.

Selecting this option only the subscribes linked to a WP users are selected. We anyway recommend to work with lists, since the integration extension lets you to select a list to bind to subscriptions collected from WP registrations.

Target by status

Usually you send newsletter only to confirmed subscribers. But there are situation when you need to send a message even to the not confirmed ones.

For example if you want to re-send an invitation to confirm their subscription, that targeting option if for you. Simply, compose an invitation message putting in high evidence a link to confirm the subscription (using the tag {subscription_confirm_url}).

The newsletter will act as a classical activation email as is sent after a subscription with double opt-in active.