GDPR Compliance

General Data Protection Regulation and The Newsletter Plugin The General Data Protection Regulation (GDPR) adopted by the European Union entered into force in May 2018. This regulation poses a set of rules for how we communicate and interact with prospects and customers within the European Union and it focuses also on data storage and protection. … Read more

GDPR: Getting Consent

The GDPR states clearly that: “Consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject’s agreement to the processing of personal data relating to him or her, such as by a written statement, including by electronic means, or an oral statement.” What does … Read more

Unsubscribe

The opt-out process starts with a personal link that each subscriber can find in newsletters. Note: since February 2024, Gmail and Yahoo mail services announced new requirements for senders.These new requirements for bulk senders (those who send more than 5,000 messages to Gmail or Yahoo addresses in one day) need to be satisfied or it may … Read more

Spam Subscriptions

Usually, those fake data submissions or spam subscriptions are performed by automated systems (as, for example, bots) with the intent to publish links or to reach users via email to promote something.  To prevent those submissions there are many tools available, such as captchas, IP or address blacklists, email validation etc.  Important notes:  1. Before … Read more