Thinking of that again, what are the actions that the subscriber can do, so that he is considered active. I’m pretty sure that they won’t be changing their profiles. Is there a way when only opening a newsletter (not clicking anything in it) would be recorded as an action? Where do I see the records of such actions?
No, I’m not using any SMTP plugin (at least I don’t know of any). The Mailing status shows KO (A test has never run). When I enter an email address (I tried several different addresses), I get this Failed error but I always receive the test email. And the status still shows KO – Test never run.
thank you for the super-fast reply. I totally agree that deleting subscribers after a defined time is not a good idea, that’s why I’d like to ask them to reconfirm/prolong their subscription. What you suggest probably won’t work for me. The newsletters I’ll be sending out will contain mostly (maybe only) invitations to concerts. There is no need for the recipient of the newsletter to click anything in the email – if he’s interested, he’ll just come. Therefore, I’ll probably have most of my subscribers inactive as seen by the plugin but still coming to the concerts and wanting to receive the emails.
In fact, I have also subscribed to a number of newsletters from different companies where I get it, read it but do not click anything in it.
I hope I expressed myself clearly 🙂