"Replacement Tags" Fallback

[Zach Shearer]

I checked the documentation to see all of the replacement tags available. I’m using the {Name} replacement tag in my welcome email. Some of my subscribers don’t have names–collected with the signup bar at the bottom of the site when I didn’t have a name field.

How do I adjust the {name} tag to fallback to a non-personalized version?

Example:

“Hello {Name},” would yield “Hello John,” if the users name was John but it would yield “Hello {Name},” if I don’t have a name for the subscriber. I’d like to have a fallback like “Hello there,” for those who don’t have a name in the database.

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