{profile_url} or {unsubscribe_url} is not working in footer of theme template

Hi Team,

I am customizing the theme template and when I add the tag {profile_url} and {unsubscribe_url} in footer of mail the link is not activated. If I use some url its working. In the same way if I use these tags in editor instead of template it’s working.

How can we fix the tags to work in footer of the mail. Below is the footer code of my theme template of service messages. Please help me anything wrong if I am doing.

<!– START FOOTER –>
<div class=”footer”>
<table border=”0″ cellspacing=”0″ cellpadding=”0″>
<tbody>
<tr>
<td class=”content-block”><span class=”apple-link”>{company_name}<br />{company_address}<br />{blog_url}<br/></span>
<br>You can update your profile Here.<br>
If you no longer wish to receive these emails, you can Unsubscribe.</td>
</tr>
</tbody>
</table>
</div>
<!– END FOOTER –>