Hi there, we hope to find you well.

For a safer and less spammy inbox, Gmail and Yahoo mail services announced new requirements for senders.

From February 2024, these new requirements for bulk senders (those who send more than 5,000 messages to Gmail or Yahoo addresses in one day) need to be satisfied or it may result in rejecting message delivery to their customers.

The three main requirements are:

1. Authenticate your emails
2. Enable easy unsubscription
3. Ensure you’re sending only wanted emails

To help you, we have some hints for any point.

1. Check or implement stronger email authentication, using standards like SPF, DKIM, and DMARC; it's not an aspect that we can manage inside the plugin, so please refer to your email service provider documentation or support. Bulk email senders (sending close to 5k+ emails a day) will need to set up another security protocol, DMARC. You can read more on the dedicated page.
2. We already include the dedicated header in the messages, and have a look at our revamped "One-click unsubscribe" options as described on the dedicated page.
3. Send relevant messages to keep your spam rates as low as possible, avoiding users to mark your emails as spam.

That's all!

The Newsletter Team