
Reports 4.3.1 is out now, with a revamped user interface, new metrics and retargeting options. Updates is available now for all paying customers, directly from WordPress updates panel.
Here’s a breakdown of the metrics available:
- Reach: Total number of subcribers who received the newsletter
- Opens: Percentage of subscribers who opened the newsletter
- Clicks: Percentage of subscribers who clicked any link inside the newsletter
- Reactivity: Ratio of subscribers who clicked inside the newsletter against total of subscribers who opened the newsletter
- Opens/Sent: pie chart of opened newsletters out of the sent total
- Clicks/Opens: pie chart of clicked links out of the opened newsletters
- Cancellations: number of subscribers who clicked on unsubscription link
- Errors: unsent newsletters due to any reasons
- Geo map: shows opens in a world map, by country
- Interactions over time: shows opens and clicks over time, day by day
