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GDPR: Getting Consent for Imported Subscribers

By April 26, 2018 No Comments

If you have a list of subscribers ready to be imported but without a consent, you can use Newsletter to get it. Of course, and first of all, you need to be sure laws let you to proceed in this way.

The import is rather immediate: you can use the import tool available in Newsletter. You have to import those subscriber with the “not confirmed” status. Pay attention, the import tool set as default the subscriber status to “confirmed”, just change it on import options.

Once you have all your not confirmed subscribers, you create a newsletter asking them to confirm their subscription, to give you the consent to send emails. Be sure to clearly specify the nature of your communications for which you’re asking the consent.

In that newsletter, create a link using the Newsletter tag {subscription_confirm_url}. That is a subscriber personal URL used to activate the subscription.

The newsletter must be configured to target all the unconfirmed subscribers.

Asking consent with profile editing

You can even collected the consent sending those subscribers to their profile page, with {profile_url} tag. If a subscriber saves his profile, that is considered a consent (positive and free action) and the status, if “not confirmed”, is changed to “confirmed”.

After few days

After few days, you can consider your consent-collection campaign completed and you can delete all the subscribers that are still unconfirmed. Probably they don’t want any other message from you!

Run a couple of those campaigns could be fine since most times a second “recall” is needed to remain you subscribers to finally give you the consent. In the second campaign you can even tweak the subject to create a bit of urgency.

An important note to add in your newsletter is  a “no action needed” if the subscriber doesn’t want to be contacted anymore since you’re respecting his privacy and will delete his email address from your list.