Sending emails to an adress that isn't working anymore

[Anonymous]

Hey again!
I would like to know what happens if I send 1000 emails, and 200 of them didn’t really got sent because the reciever email isn’t active anymore, what would happen? Would it change the credibility of my emails and would they be sent to spam because of that (even those who are sent to valid emails)? This is a question that is really worrying me, people tell me that if I’m not careful in selecting my targets (if I chose a lot of emails that are not working), my emails will lose credibility and ALL the ones I send in the future will end up in the spam box of my costumer. Is this true? Can I work a way around it?
Thanks for the help!

[Stefano]

Not working address may produce a delivery error message which is returned to the return path address (is set on newsletter main config). Sometime your email is simply dropped by the receiving server for non existent addresses. Anyway you should keep your list clean as much as possible.

[Author]

Posts